Mobile websites are a sign of the times these days. And times are always quickly changing. Customers want information quickly because their time is limited. Plus they don’t want to waste time searching for what they want or a slow website frustrating them.
But how did this happen and why is it so important that your website be fast?
If you look around you or take a stroll on lunch break, you’ll notice an everyday occurrence. People are connected (literally) to their mobile devices. Some of them may be on social media, while others may be taking a moment to shop online. Whatever their reasons are, they’re gaining, sharing and digesting information.
The faster they get that information, the more value they place in that source and in their decisions. So having a fast mobile website is not only imperative but necessary for online success. Google knows this and has acted accordingly to the changing search culture. The faster a website opens, the greater chance a visitor will gain the information they’re looking for and act upon it.
AMP Up Your Mobile Pages
Google Accelerated Mobile Pages (AMP) was designed with one concept in mind: speed. The purpose of AMP is to deliver webpages almost instantaneously across mobile devices. This is ideal for businesses and online publishers to get their content and advertising to visitors quickly.
How does AMP work? Primarily, AMP pages are designed to have your content load first, and then any advertising you may have on site next. How far has Google taken this new open source technology? Websites using AMP pages will display first at the top of search results under top stories.
And this is only the tip of the growing iceberg of possibilities.
It’s a long understood fact that page load speed plays a large part in page rank. Mainly because algorithms say so…and Google.
Theoretically, fast loading pages deliver faster solutions. As mentioned above, the faster the better. Another factor is user experience. Even if your site loads quickly, ask yourself if the visitor experience is just as effective. A good experience is never bogged down with irrelevant content, too many pop-ups, clutter and website elements that slow down the information gathering experience.
[Never make a visitor search for you only to land on your page and have to continue searching for what their search result promised. Optimized landing pages should be exactly what the visitor was expecting, not guessing]
The theory is that if your optimized webpage loads quickly, the visitor will absorb your information quickly and determine whether to stay on your site, purchase or leave. The longer the wait, the higher chance your “bounce” rate will go up. Also, CTR (click through rate) will be negatively affected. Especially if the end user doesn’t find what they’re looking for quickly.
Over the years, I’ve been fortunate enough to help some employers reach page 1 of the search results. This was accomplished through a lot of research, optimizing, and constructing new content to produce and market (among other back-end and front-end tactics). Page load is always a factor.
[Warning: when using a CMS such as WordPress, make sure to not employ too many plugins. This will slow down your site and affect the visitor experience…and ultimately page load speed]
Maybe it’s time for you to AMP up your website for Google and your visitors. Think about it! Your articles, videos, photos, and any relevant content will be at the mobile fingertips of potential and existing customers or followers. Fast!
Speed is the name of the game. Your reward: progress, visitor loyalty and success.